Promoting a dating site
Dating app, Hinge, has turned its back on ‘swipe culture’, recently introducing a subscription-based model to help users cultivate meaningful connections.
Features of the app, unlike Tinder, are also designed to resonate on a deeper level.
These 4 have Impression Shares of 87% or higher (that means of ALL the searches performed for the keyword “online dating” on Google, the ads of these companies appeared at least 87% of the time).
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
The ‘success stories’ page of its website is littered with positive reinforcement, cleverly breaking down content into various categories to target a wide range of demographics and backgrounds.
Since being acquired by the blog has changed, however data and insight from the dating community remains at the heart of its content.
It also regularly posts larger features, designed to poke fun at the perils of modern dating.
is another site that uses data to inform its content, largely for its annual ‘Singles in America’ study, which surveys over 5,000 US singletons to create informative and in-depth infographics and blog posts.
Last year, the ‘Clooney Effect’ was one of the most successful pieces of content to arise, subsequently being picked up by a number of high profile publishers such as Glamour and Business Insider.