Odell brewing bottle dating
— Odell Brewing’s award winning sour ale has returned in a newly designed 12oz bottle.Moving forward, all Cellar Series beers will be packaged and sold as single 12oz bottles.“After a year of releasing 12oz single bottles like Jolly Russian and Barrel Aged Lugene, we really loved how that volume was the perfect portion for two,” explains Odell Brewing’s Chief Sales & Marketing Officer, Eric Smith.While the rapid growth of craft beer has created a dynamic and constantly evolving marketplace with beers rotating faster than ever on store shelves, in some retail shops, beers still have a tendency to sit on shelves past their prime.Freshness should be forefront in the mind of any craft-beer consumer buying hops-forward beers, since that’s the way the brewer intends for you to taste it.For bottles, date codes are often printed on the neck or shoulder (the section just above the label).These codes are easiest to identify when they are printed in yellow or white ink on the bottle, but black or dark ink is not uncommon, so hold the bottle up to a light source to help you find the code.
We’re excited to offer 12 ounce bottles and keep things flexible.” The smaller format also allows the Cellar Series beers to be available at a more affordable price.
If you’re still unable to find any freshness information after checking the label, bottle/can, carrier, and case carton, it is likely that there is no date code, so you’ll have to take your chances and hope that you are purchasing fresh beer.
You can increase your odds by purchasing from stores that you know make an effort to stock fresh beer and stores that go through product reasonably fast.
To help ensure a consistent experience for all consumers within their distribution footprint, some breweries use date codes.
But, because there are no standards or requirements for indicating beer age, each brewery employs its own method for dating its beers.